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By Swan Li Chew | 24 Nov '25
Victorian Convention and Event Trust (VCET), operators of Melbourne Convention and Exhibition Centre (MCEC) and Nyaal Banyul Geelong Convention and Event Centre, released its Annual Report and Impact Report for the 2024-25 financial year.
Over the past year, MCEC hosted 714 events and welcomed 3.2 million visitors, reflecting its strong economic, social and environmental contribution to Victoria.
MCEC’s industry leadership was also recognised with Best Business Event Venue honours at the Victorian Tourism Awards and the Australian Business Event Association Awards.
From global summits to local celebrations, events hosted at MCEC fostered collaboration, innovation and connection, boosting Victoria’s position as a destination for world-class events.
With the opening of Nyaal Banyul on track for mid-2026, VCET continued to advance preparation for its expansion into regional Victoria. This includes the growth of its Geelong-based team and a strong pipeline of event interest spanning medical, education, business and recreation industries.
Sustainability remained central to VCET’s approach, highlighted by the launch of MCEC’s Net Zero Roadmap, a clear pathway to achieve net zero emissions by 2050 and one of the first released by any convention centre in Australia.
Throughout the year, MCEC’s waste diversion and donation programs were expanded, including 50,500 kg of organic material diverted from landfill and 3,852 kg of food donated to leading food rescue organisation, OzHarvest. These efforts contributed significantly to MCEC maintaining its EarthCheck Platinum certification in 2024, one of only six convention centres globally to achieve this status.
Building on a strong commitment to community, MCEC proudly supported the Good Friday Appeal Kids Day Out, raising a remarkable $23 million for the Royal Children’s Hospital. MCEC’s team played its part by selling 3,000 hot cross buns and 1,200 house-made ice creams – donating every dollar of profit straight to the appeal.
Quote attributed to Minister for Tourism, Sport and Major Events, Steve Dimopoulos
“Melbourne Convention and Exhibition Centre plays a pivotal role in Victoria’s economic success.”
“Nyaal Banyul will also build on Victoria’s global appeal to host events, supporting our visitor economy, creating jobs and backing local businesses.”
Quote attributed to Chief Executive Natalie O’Brien AM
“This year has shown the incredible impact VCET can have across Victoria, supporting local businesses and communities while welcoming new standards for sustainability and inclusion.
As we look ahead to the opening of Nyaal Banyul, we’re excited to continue delivering exceptional experiences for our customers while leading positive change across our industry.”
Read the Annual Report and Impact Report here: Victorian Convention and Event Trust - Reports
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Victorian Convention and Event Trust (VCET) has identified a historic payroll issue dating back to March 2019 that unfortunately has led to the underpayment and overpayment of some employees working at Melbourne Convention and Exhibition Centre (MCEC).
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Minister for Tourism, Sport and Major Events, Steve Dimopoulos and Victorian Convention and Event Trust (VCET) Chair, The Hon. John Brumby AO announced the appointments of Andrew Fairley AM and Glenn Carmody, expanding the considerable breadth of experience and expertise of the Trust.
Victorian Convention and Event Trust (VCET), operators of Melbourne Convention and Exhibition Centre (MCEC) and Nyaal Banyul Geelong Convention and Event Centre, released its Annual Report and Impact Report for the 2024-25 financial year.
We acknowledge the Traditional Owners of the lands on which we operate our venues in Narrm and Djilang; the Wurundjeri Woi Wurrung and Wadawurrung peoples. We pay our respects to Elders past and present and seek to honour the long-standing tradition of building community and exchanging ideas on these lands. We extend that respect to the broader Kulin Nations and the Traditional Owners of all First Nations communities across Victoria and Australia.
